Tiếng ViệtTourism in Khanh Hoa is entering a period of strong growth. According to Khanh Hoa Newspaper, in just the first 8 months of 2025, the province welcomed more than 3.7 million international visitors, an increase of 15.7% compared to the same period in 2024. This shows that Nha Trang continues to affirm its position as one of the leading destinations in the region, attracting large numbers of tourists from Russia, South Korea, China, and many other countries.
Russian visitors booming, Korean visitors remain the mainstay
In the first 8 months of 2025, Khanh Hoa welcomed 279,000 Russian tourists, up nearly 295% compared to the same period in 2024, with 32 flights per week from Russia to Cam Ranh. Images of Russian families excitedly arriving at the airport, with children thrilled to see the blue sea for the first time, have become familiar.
“For us, Khanh Hoa truly feels like a little paradise for relaxation,” shared Dmitri, an engineer from Moscow.
At the same time, the Korean market continues to affirm its role as a pillar. In 8 months, Vietnam welcomed more than 1.6 million Korean visitors, with Khanh Hoa accounting for nearly half. On average, there are 17 daily flights from South Korea to Cam Ranh, most of them fully booked. Unlike the sudden surge of Russian visitors, Korean travelers arrive steadily, preferring short holidays but multiple times a year.
Ms. Park Min Jung (from Busan) shared:
“I have visited Nha Trang five times, and every trip has something new to discover. The locals are friendly, the climate is pleasant, the services are reasonable – I consider Nha Trang my long-term destination.”
Besides Russia and South Korea, many other markets also brighten Khanh Hoa’s tourism picture such as China, Kazakhstan, Australia, Thailand, and Malaysia. According to statistics, in the first 8 months of 2025, the province welcomed more than 3.7 million international visitors, up 15.7% compared to the same period in 2024. Restaurants and hotels in Nha Trang have quickly adapted: multilingual menus, staff proficient in multiple languages, and personalized services tailored to each market.
Policies and local efforts
According to Mr. Cung Quynh Anh – Deputy Director of Khanh Hoa Department of Culture, Sports and Tourism, the positive signals of the local tourism industry come from the Government’s open visa policy, close direction from provincial leaders, and continuous international promotion efforts. In addition, Khanh Hoa constantly innovates products and services, enhancing professionalism to increase competitiveness.
Preparing for the year-end peak season
Entering winter – the peak season for international visitors, many Russian and Kazakh airlines have announced plans to increase flights to Cam Ranh. On September 5, Aeroflot inaugurated the Irkutsk – Cam Ranh route, expected to increase to 3 flights per week from October, while also opening more routes from Yekaterinburg, Novosibirsk, and Vladivostok. Nordwind Airlines will also operate charter flights from Moscow and other major cities starting late September.
According to Mr. Truong Van Tien – Director of Khanh Hoa Center for Investment, Trade and Tourism Promotion, the province will strengthen promotion in markets such as South Korea, China, and Europe; host famtrip delegations from China and Taiwan; and organize welcoming events for large groups of international visitors arriving by air, cruise ships, and trains, aiming for a target of 5.4 million international arrivals in 2025.
Challenges and solutions
Despite many positive signs, Khanh Hoa still faces challenges due to reliance on certain key markets. In the first 8 months of 2025, Chinese visitors only reached 455,000, down 18.48%; Thai visitors were nearly 15,000, down 24.7%.
According to Nguyen Trung Khanh – Director General of the Vietnam National Administration of Tourism, Khanh Hoa needs to further diversify its products, leverage cultural and historical values, develop community-based and eco-tourism linked with environmental conservation. In addition, the province should focus on training high-quality human resources, improving foreign language skills, promoting polite behavior, and accelerating digital transformation in tourism promotion and management. Only with sustainable development can Khanh Hoa maintain its advantages and remain a long-term attractive international destination.
Source: Khanh Hoa Newspaper
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ℹ️ Information in this article is referenced from Khanh Hoa Newspaper and edited by Sea You Travel – a reputable travel agency in Nha Trang. We specialize in organizing island tours, green travel experiences, and services for international visitors, contributing to promoting Khanh Hoa as a safe, friendly, and sustainable destination.
